Finding your Digital Marketing Blind spots

There are days when you post something on your website, blog, or social media, and it gets a lot of traction to the point that the platform you are using suggests that you promote it to get more people to see and engage with it. But then there are other times you put something up, and you are your only traction.

Sometimes it’s hard to understand what created the traction and what didn’t. Was it the timing, the photo, the caption, did you include a CTA, was the content more appealing to your target audience? Sometimes it’s a bit of everything….

….here are the top 4 digital marketing blind spots...

You sell to everyone - aka you don’t have a target market

I often hear - I sell to everyone - the truth is if you believe you sell to everyone, you are either in lala land or lying to yourself. If people do not show interest in your product or service offering, then, you are probably barking up the wrong tree or simply selling a product they already have, have used before, is not relevant to them, or a product or service they can not afford. Either way, you are not speaking to the people who really want and need your product or service. It’s important to take some time out to ensure that you work on your target audience and really define who wants and needs your product or service.

Sometimes your brand doesn't need all that noise - a targeted marketing strategy will attract, engage, convert, retain and grow your customer base.

Your content is all over the place - aka you have zero focus

The fastest way to ruin your brand online is sharing content that has zero focus and is all over the place. Examples are undefined WhatsApp status updates or random IG stories that make people wonder what it is that you do and how this content is relevant to your brand. It’s important to create a content strategy that is aligned with your messaging pillars and reinforces your brand, educates your customers and showcases your product or service offering.

You should also make sure to do some industry research - What is the competition doing? What is the global industry benchmark? What tools are they using? Are they converting? What can you do better? How do you ensure more focus?

Poor content quality:

The quality of your digital content is a big deal. Research has proven that attention spans are reducing across board, so having poor quality content - like videos or pictures with low resolution, poorly edited multimedia content or poorly written captions - is a total deal-breaker. Investing in high-quality content that can attract, engage and convert is key.

It’s time to produce quality videos, pictures, structured carousels, reels and incredible fleets. Let your content show that you understand what you are doing and you are one of the best in your field.

One way comms

Some brands talk at their customers and followers instead of engaging with them - do you respond to comments, DMs and people who share your content? In this day and age building, a close-knit community goes a long way and is pretty much a gift that keeps giving but requires you to build 2-way communication channels across your brand's digital marketing platforms.

Did you find one or more blind spots? Don't be discouraged. Keep moving. Try out different ways, strategies, and keep building. Sooner or later everything will come together.

If you have questions, please leave a comment or contact me and my team at Futuresoft - we will be here to answer your questions.