Brand Marketing and Response

Have you ever been to or watched in movies the engagement of a local market? If you have, I am sure you’ll be familiar with how people try to interact with their audience and make trades.

They make sure that their products are displayed in places where many people can see them. Some hawk theirs, some have people standing out to call in potential buyers, and some other people are comfortable in their shops because they already have an established brand in the market.

Everybody has their strategy to reach a wider audience and generate revenue for their business. If it is done traditionally, why not digitally?

Generally speaking, marketing is the act of putting anything in places where potential consumers can see it and patronize them.

So, when we talk about digital, it is synonymous with civilization or modern-day experience and lifestyle. Its impact is so strong in the market.

What then is Digital Marketing?

It is the use of the internet to reach a wider audience, beyond your physical location and generate revenues for their business.

If the people in local markets can find ways to amplify their voices, there are also ways in the digital world to establish your brand presence and generation of revenue.

Let’s dive in.

Brand Marketing:

In building a strategy, you have to think of how consumers will have your product. But how will they, if they have no idea it exists? More importantly, how will they know it exists if a brand doesn’t have a visibility strategy? Most importantly, how can there be a strategy, if there is no unique selling point(USP), value, or solution your brand is bringing to the market?

These are important questions that must be answered if a brand is considering marketing.

First of all, what value are you bringing to the table differently? What are you doing differently? You must understand clearly the value you are bringing into the market. That way, you won't have to join a long queue of brands constituting nuisance using digital marketing tools.

When you know your USP, how are you planning to showcase it? Do you plan to grow into the market organically by reaching your nearest consumer for a start? Or you want to grow inorganically using ads and sponsorship?

Or do you plan to have a blend of both — a hybrid of strategy?

For example, content marketing plus promotions and ads. What is your plan? How relevant is it to your brand when it comes to problem-solving?

The implication of not getting these answers is that your brand might become noisy when displayed to people. Remember the ads you saw and you wished they could leave your screen never to come back again? That’s one of the results of not understanding your brand, audience, or your strategy.

When things are well structured, getting to the right people is easier from there. Your audience will get to know and relate with you, your brand will grow, they will develop trust that you can deliver and spread your fame.

As good as that is, it is not enough to be known on the internet Street. Is it profitable?

It will be devastating to have a great product and you have to hawk it before you can generate revenue, there must be a clear-cut path to achieve your objectives.

And that leads us to the combo...

Market Response:

In a local market, when anyone asks about a particular product, they can be directed to the shop of someone that can be trusted with the best of the product. Digitally, you have to know who you want with specificity. If not, every tom, dick, and harry will be on your doorstep, looking for how they can patronize you, get free tasting, trial, test, tips, and still not buy from you.

So, because you know who you want, called out to them, showing them what it looks and feels like, they will come back for you even if they can’t afford you at the time. It is therefore important that you are ready for them.

This is positioning yourself for revenue generation — the bloodstream of every business. This is where specific ads will be implemented.

For example, search ads can be in place for consumers who are actively searching for brands that offer products similar to yours or have seen your ads and want to know more. The moment they sight you, there is a higher possibility that they will buy from you.

From a customer experience standpoint, it is like spotting a stranger (you) in the crowd, having a heart-to-heart conversation on a subject, just to later find out that you have a product or services in line with the engagement with amazing attributes just like you talked about. If you were the customer, wouldn’t you buy when you are in need?

You will, I presume.

So, thinking like your customer will help you to navigate the digital market successfully, maximize your spending on ads, reaching the exact customers, and achieving your goals faster.

In conclusion, it is not just enough to be known, liked, and trusted, but you must also have a strategy in place to convert your visibility to revenue. That is where direct response and brand marketing intercept for the good of a great brand.

If you have comments or questions, don’t forget to leave them, my team at Futuresoft and I will be here to answer your questions.